Storytelling is comparatively a new tactic that marketers choose to take up to engage and connect with their target audience. Almost all of the means used for brand promotion tell a brand story to convey some message to the target customers. Hand lettering and illustration is not an exception either. But you must consider some crucial aspects of letters and illustrations to convey a story.
Lettering is the art of letter drawing in such a way that it becomes an artwork. With each letter drawn originally, the entire composition becomes unique. It is a spontaneous artwork that you should carefully develop. For this quality, hand lettering is now being widely used in branding. You can create a unique and recognizable brand identity using hand lettering as you can involve small details of every letter and line.
Similarly, the illustration is also a powerful tool to convey a brand message and build brand steadily. You can create a mood of hope, irony, and humor, etc. with illustrations to clarify a brand’s promise. Companies like Etsy, Slack, MailChimp, Casper, and Headspace use illustrations to tell their stories.
The biggest challenge I had when I was starting, I did not have the level of skills. While other artists had very high skills, mine were nothing as compared to them. So I think that such a significant gap in skills can be the biggest challenge. You should also know where your career needs to head in the future. I would advise you to set small and achievable goals at a time. If you set high goals in your early days, you may get discouraged if they are challenging to accomplish. Also, break the small goals further in small doable chunks.
Well, it’s not possible to be consistently creative. I do think that if you’re stuck, just take a short break. Creativity does come from doing artwork and creating, but many a time, it comes from doing something else. For example, I’ll be watching a movie or reading a book, and then some ideas may strike. So, you should not be stressed out by the thought that you are hit.
© 2020 Salim Ghauri
Title: Building Technology Business in Pakistan
Date: 1st June 2023
Location National Incubation Center for Aerospace Technologies – NICAT
Description Participated as Chief Guest
Title: Visit to NUST
Date: 1st June 2023
Location National University of Sciences & Technology (NUST)
Description Participated as Chief Guest
Title: Open House NASTP DELTA
Date: 25th May 2023
Location National Aerospace Science & Technology Park
Description Participated as Speaker
Title: CXO EID MEETUP
Date: 20th May 2023
Location GhauriFarm
Description P@sha AGG CXO EID MEETUP 2023
Title: Visit to Enablers
Date: 17th Mar 2023
Location Enablers
Description MOU Signing with Enablers
Title: Visit to UOL
Date: 15th Mar 2023
Location University of Lahore
Description Salim Ghauri Participated as Chief Guest
Title: Visit to LGU
Date: 15th Mar 2023
Location Lahore Garrison University
Description Salim Ghauri Participated as a Speaker
Title: Visit to Multan
Date: 5th Feb 2023
Location Skills YOUTH SUMMIT 2023
Description Salim Ghauri Participated as a Speaker
Title: Visit to LCC
Date: 22nd Feb 2023
Location Lahore Chamber of Commerce & Industry
Description Salim Ghauri Participated as a Speaker
Title: Pakistan Youth Parliament
Date: 24th Jan 2023
Location Home of Economics, Lahore
Description Salim Ghauri Participated as a Speaker
Title: UET ICOSST 2022 Conference
Date: 14th December 2022
Location UET University, Lahore
Description Salim Ghauri Participated as a Speaker
Title: Visit to FAST-NUCES
Date: 16th November 2022
Location FAST University, Lahore
Description Salim Ghauri Participated as a Speaker
Title: Visit to UCP Convocation
Date: 19th December 2022
Location UCP University, Lahore
Description Salim Ghauri Participated as a Speaker
Title: Agile Conference Pakistan 2022
Date: 22nd October 2022
Location Hotel Margalla Islamabad,Pakistan
Description Salim Ghauri Participated as a Key Note Speaker
Title: GITEX GLOBAL
Coming Soon
Location Dubai World Trade Center
Description SG will be sharing his keynotes at GITEX GLOBAL EXPO.
Title: APWA Her Mentor Galore
Date: 23 January 2021
Location Gulberg Lahore
Description APWA Her Mentor Galore, Gulberg Lahore, on 23 jan 2021
Title: 21st ITCN Asia
Date: 24-26 August 2022
Location Expo Centre Karachi,Pakistan
Description Salim Ghauri Participated as a Key Note Speaker
Title: How Software Industry Can Help Pakistan To Bloom From Current Crisis
Date: 6 June 2022
Location University of South Asia
Description Salim Ghauri talks about the importance of the skill set required in the software industry.
Title: Pathways To Growth
Date: 1 June 2022
Location NUR International University
Description Salim Ghauri talks with the students of NUI.
Title: Young Entrepreneur Meet up 2021
Date: 26 October 2021
Location NETSOL Technologies
Description Salim Ghauri meets young entrepreneur’s
Title: PNY 500th Convocation
Date: 9 October 2021
Location Arfa Software Technology Park
Description Salim Ghauri Shares his business experience on PNY 500th Convocation
Title: MOU Agreement with Million Smiles Foundation
Date: 14 July 2021
Location NETSOL Campus
Description NETSOL Signs MOU with Million Smiles Foundation and sponsor 161 Students in Neelam Valley
Title: Economic Dimension ICAP CFO Conference
Date: 24 May 2021
Location Virtual Conference
Description Economic Dimension ICAP CFO Conference on 24 May 2021 at Gulberg Lahore, this conference was virtual.
Title: Al Khidmat Foundation
Date: 24 November 2020
Location Gulberg, Lahore
Description Al Khidmat Foundation event in gulberg lahore. on 23 December 2020
Title: NETSOL Christmas
Date: 23 December 2020
Location NETSOL Technologies Inc.
Description Celebrating Christmas in NETSOL Technologies Inc. on 23 December 2020